Design | Media Management | Advertising
Overview
The Bike Shop is a bicycle store chain in Oahu, Hawaii with 3 locations. It is one of the highest grossing sales stores for Specialized bicycles in the US, and is an intrinsic contributor to the Iron Man, triathlon, and other various bicycle related events in the Hawaiian islands.
My Role
From 2011 – 2013 I worked at the Media Manager for The Bike Shop in Hawaii. Between the 3 locations I was responsible for maintaining the company website, and all in-store and advertising graphic needs.
Advertisements
The Bike Shop advertised regularly in six differing publications regularly: The Honolulu Weekly, Stars & Stripes, Ka Leo, Hawaii Island Midweek, Green Magazine, and Hawaii ni Sumu.
Advertising campaigns were tailored to the demographics of the publication’s readers: lifestyle bicyclists, recreational bicyclists, competitive bicyclists, and the “bike curious” potential new customers.
In-store & Web Graphics
Quick front page updates to the company website, large scale posters for the store windows, merchandise sales tags, gift certificate artwork, a bicycle repair menu, In-store merchandise, and postcard mailer’s to loyal customers were some of my responsibilities.
